If you position a product or offering correctly, just sit back, relax and let eBay do the trick. eBay is the hero to some of the smartest marketing divisions and public figures in the world. This includes the technology giants (smart phones included) sports figures and their respective memorabilia, motorcycle manufacturers, celebrities and more. Since I love marketing, I will attempt to put 2 + 2 together for you as to why eBay is amazing media. That is, if it is used correctly. If used in correctly, it could have devastating marketing and advertising consequences. For instance, if you are a large technology company and your organization just put out a new product and it could not sell on eBay at a mark-up, you can assure yourself that bad media is just around the corner.
(I, for the other hand, possess the contrary difficulty… it’s one with the … Read More