Never under estimate the importance of a skilled and content team of staff. This will increase morale within the digital agency and relieve you of many of the mundane chores required when establishing your business. A happy and motivated workforce will impress potential customers and give out all the right vibes.
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Another important aspect of direct mail pieces is the sense of urgency in their body copy. Since recipients are already naturally inclined to glance at flyers and throw them away, the message they display must be timely, important and express urgency. For example, if you own a business, you will want your pieces to exclaim short-term deals so it urges the recipient to act fast. If these short-term deals end July 30, begin sending the direct pieces out on June 1, so you are guaranteed to reach the recipient at least 3 or 4 times before … Read More