Polaroller – mid 1990’s, well designed ergonomic handheld rolling icepack. Its cardboard box was bulky and did not clearly reveal the use and beauty of the product. The product sold in mail order catalogues and through TV shopping programs with explanation and demonstration, but failed at retail stores, most likely because consumers saw the box, but could not see the product inside. Already in production and stocked with the boxes printed, the inventor was denied rights to use of the name due to a pre-existing trademark. The rights to manufacture the product were subsequently purchased by a foreign company and it is not commonly known to be available in the US.
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